Tech SEO Pro by MarketingSyrup

SEO for LLMs Live Course

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SEO for LLMs: website optimization for ChatGPT, Claude, Gemini, Perplexity and other LLMS

By the end of this GEO course, you’ll have:

A proven system for optimizing websites and content for AI-driven tools like ChatGPT, Gemini, Claude and Perplexity

Clarity on how AI currently sees your brand (or your clients’)—and how to take back control of that narrative

How to increase citations, mensions and LLM visibility to impact traffic and conversions, revenue, views

A technical breakdown of how different LLMs generate answers—so you’re not guessing what to optimize for

Tactical strategies to influence AI rankings using schema, entities, citations, and smart content structuring

A lean, reliable method for tracking LLM visibility, mentions, and conversions

SEO for LLMs course: the impact of LLMs on brand and website traffic

Tools and workflows to show clients or internal teams exactly what you’re doing and why it matters

The ability to confidently lead AI search conversations—no more imposter syndrome, no more scrambling

If you’re an SEO who’s been trying to figure out GEO alone, this gives you the structure, tools, and strategy you’ve been missing.

SEO for LLMs course: how LLMs see your brand
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Feel Like You’re Falling Behind with AI Search Strategy? You’re Not Alone

You’re not a beginner.

You’ve been doing SEO for years.

But now, everything’s changing. Too many new things are coming, and you’re panicking about how to keep up. 

Your LinkedIn feed is flooded with so many posts on LLMs here, GEO there, that your brain feels like a scrambled egg, and you’re feeling soooooo overwhelmed. Complete overload and no energy to piece it all together 😣😣.

The worst part?

Your clients and upper management are thinking that optimizing for LLMs is “an easy task” and expect you to have all the answers by now. So the **pressure** is real.

That’s why you need a clear, proven system — and fast.

You understand: The longer you wait, the harder it is to catch up.

You’ve Already Tried to Learn About SEO for LLMs

Let me guess…

You’ve been following all the posts about ChatGPT, Gemini, and AI search.

You’ve saved dozens of threads. Maybe even signed up for a few webinars.

And yet… it still feels like chaos.

And honestly? It’s freaking exhausting 😩

You know this matters. You want to get it right.

But you’re overwhelmed, unsure, and starting to wonder if you’re the only one who doesn’t “get it” yet. You’re not.

Most SEOs feel the same way right now: stuck between what they know and what’s coming.

That’s exactly what this course gives you.

No fluff. No conflicting opinions. Just a practical, proven system that finally makes GEO make sense.

A practical system to learn SEO for LLMs course. Generative engine optimization
MASTER GEO

It’s Time to Master GEO* Without the Guesswork

Here’s What You’ll Get In This SEO For LLMs ✧ Live Training

3 Sessions of the SEO for LLMs course

3 Power-Packed Sessions to Turn AI into Your SEO Advantage
Value: $4,500

SEO for LLMs course Session 1: What LLMs really know about your brand

📅 Date: Nov 25, 2025
🕓 Time: 8 am PST / 11 am EST / 4 pm GMT

This session shows you how to reverse-engineer what ChatGPT, Gemini, Perplexity, and other LLMs currently “understand” about your brand—and why that understanding might be wrong, incomplete, or nonexistent.

SEO for LLMs course: how LLMs see your brand

Most SEOs are trying to optimize for AI search without first validating their baseline.

Value: $1,000

🧠 You’ll learn how to:

  • Analyze your brand’s AI footprint: what’s being surfaced, what’s being ignored, and what AI is hallucinating
  • Use RAPP framework to Identify citation gaps and entity coverage issues that are blocking you from appearing as a trusted source
  • Understand the real difference between AI Search, AI Overviews, and Chat Modes—so you don’t waste time optimizing for the wrong thing
  • Benchmark your current visibility in LLMs
  • Spot AI answer inaccuracies—and diagnose what’s causing them
  • Set up monitoring systems that help you stay ahead without adding 12 more tabs to your workflow
  • Qualify which audiences are seeing your brand in AI results and who your real competitors are
SEO for LLMs course Session 2: LLM Optimization Techniques that actually work

📅 Date: Dec 2, 2025
🕓 Time: 8 am PST / 11 am EST / 4 pm GMT

If the first session gives you the “what’s happening,” this session gives you the “how to influence it.”

A practical system to learn SEO for LLMs course. Generative engine optimization

You’ll walk away with a deep technical understanding—and a playbook that’s actually usable in your day-to-day SEO work.

Value: $2,000

🧠 You’ll learn how to:

  • Decode the three key LLM response types: Training Data, RAG, and deep-query systems—and how to optimize differently for each
  • Understand how LLMs prioritize sources, citations, and mentions—and why some brands surface more often than others
  • Apply entity-based optimization to align your brand with the signals LLMs favor
  • Optimize for LLMs.txt: how to leverage and audit this emerging file for better crawl intent signaling
  • Use schema markup intentionally—and why AI systems treat it differently than Googlebot
  • Design content that’s structured not just for Google, but for LLM query interpretation
  • Learn the one core shift that makes LLM optimization fundamentally different from traditional SEO—and how to adapt your workflows
  • Understand what still matters from technical SEO (yes, it’s not dead) in a GEO context
  • Use LLM-native platforms—like Custom GPTs and Perplexity Pages—to gain first-mover advantage
  • Spot and fix hallucinations about your brand, and prevent them from harming credibility
  • Adapt your strategy depending on whether you’re working with enterprise brands, local businesses, or eCommerce—because yes, the approach changes
SEO for LLMs course Session 3: Tracking, reporting and proving ROI

📅 Date: Dec 9, 2025
🕓 Time: 8 am PST / 11 am EST / 4 pm GMT

In this session, you’ll learn how to measure the effectiveness of your GEO efforts—even when you don’t have traditional rankings or traffic reports to lean on.

SEO for LLMs course and how LLM visibility impacts traffic and conversions, revenue, views

We’ll show you how to build a practical, lean tracking stack and a reporting process that’s credible enough for clients, CMOs, and your own peace of mind.

Value: $1,500

🧠 You’ll learn how to:

  • Prioritize your optimizations using data-backed decision-making frameworks
  • Track LLM visibility, mentions, and citations across platforms using cost-effective tools (even on small budgets)
  • Understand how GEO KPIs differ from traditional SEO metrics—and how to translate them for clients
  • Monitor LLM crawl activity via bot logs—and what patterns to look for
  • Select and design tracking prompts that reveal how LLMs “see” your brand over time
  • Track conversions, visibility share, and traffic from AI search sources—even when attribution is murky
  • Use controlled GEO experiments to isolate what’s working (and avoid false signals)
  • Build reporting frameworks that make sense to clients, managers, and stakeholders—so you can confidently show the value of your work
SEO for LLMs course bonuses: AI search KPI cheat sheet, AI brand visibility analysis tool, LLMtxt Bulk assessor, LLM optimization Prompt Library, 20-point checklist for llm optimization, prompt tracking workflow

Bonus 1

📊 AI Search KPI Cheat Sheet

So that you know exactly what to measure in AI search—and how to explain it to clients or stakeholders.

Bonus 2

👁️ AI Brand Visibility Analysis Tool

So that you can instantly assess how your brand appears across LLMs—without digging through prompts manually.

Bonus 3

🧾 LLMs.txt Bulk Assessor

So that you can check and audit multiple LLMs.txt files at scale—saving time and staying compliant.

Bonus 4

🤖 LLM Optimization Prompt Library

So that you’re never stuck guessing how to test or influence AI responses—just plug in proven prompts and go.

Bonus 5

20-Point Checklist for LLM Optimization

So that you can confidently review your content and spot the gaps—before AI tools do.

Bonus 6

🧠 Prompt Tracking Workflow

So that you can build repeatable tracking prompts based on keywords, PAAs, and topics—making LLM monitoring scalable and consistent.

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SEO for LLMs course for SEO professionals: the clear GEO blueprint for optimizing for ChatGPT, Gemini, Claude, Perplexity and other LLMs
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Meet Your Instructors

Crystal Carter, instructor, head of AI Search and SEO Communications at Wix

Instructor · Head of AI Search & SEO Communications at Wix

Crystal has spent over 4,000 hours researching, testing and experimenting with AI search and LLMs

She has over 15 years of SEO & Digital Marketing and has been featured at Google Search Central, BrightonSEO, Moz, Lumar (DeepCrawl), Semrush, and more.

Kristina Azarenko, facilitator, author of the Tech SEO Pro course and founder of MarketingSyrup SEO Academy

Facilitator · Founder of MarketingSyrup SEO Academy

Kristina is the creator of the Tech SEO Pro, Website Migrations, and Get SEO Implemented courses, which over 2,500 SEOs love. She is known for her practical and no-fluff approach to teaching.

Kristina has over 13 years of SEO and digital marketing experience and has been featured in Moz, Search Engine Land, Women in Tech SEO, Google and more.

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1. Do you really have all the answers about AI search?

We don’t have all the answers (nobody does), but this is the clearest GEO system you’ll find.

2. I don’t have time to attend live.

✓ While it’s better to be with us live, you don’t need to.

All sessions will be recorded and uploaded within 24 hours.

You get lifetime access to the replays and resources. Watch on your schedule, anytime.

3. Isn’t this just stuff I can find online?

Not really.

This course is the first structured, tested system for GEO, backed by real experiments and case studies.

No recycled blog posts. No fluff.

4. I already know SEO. Will this course be too basic?

This is advanced where it matters.

This GEO course is built specifically for SEOs who already know traditional SEO, but feel unsure about AI-driven search. You’ll learn what’s actually different — and how to adapt.

5. What if I fall behind or don’t finish this SEO for LLMs training?

That’s why it’s only 3 sessions.

Short, focused, and packed with value. You won’t need to “catch up” — you’ll absorb and apply in real time, or rewatch later. You get lifetime access to the recordings.

6. Can I actually use this with clients?

Yes, and you should.

You’ll get ready-to-use materials plus visibility strategies that demonstrate ROI. It’s made for freelancers, agencies, and in-house teams.

7. How will I know if what I’m doing is working?

You’ll learn how to track it.

We’ll cover tools, visibility signals, and how to report results — even when traditional rankings don’t apply.

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