Learn how to
Become an Advanced Technical SEO Professional
(even if you don’t have coding skills or a development background)
13 years of technical SEO experience + 500 hours creating this course so that you could save your time
66.5 lessons • Last updated: March 2025
Join smart Tech SEO Pros
800+↓
★★★★★
“It is worth every penny! The course offers in-depth tutorials, practical examples, and interactive exercises that facilitate a deep understanding of technical SEO concepts.”
— Evgenia Pershina 🇺🇸 · SEO Assistant at Macy’s · Linkedin
★★★★★
“If you want to learn everything about technical SEO for a good price, this is the course for you!”
— Sean Barber 🇬🇧 · SEO Manager at Macmillan Cancer Support · Linkedin
★★★★★
“I used all of the knowledge Kristina teaches in Tech SEO Pro to improve my skills and demonstrate it in my job. As a result, my salary went up by more than 10% in the recent performance review.”
— Diego Capurro 🇳🇱 · SEO Specialist at Fosby Digital Agency · Linkedin
You have a solid foundation in other aspects of SEO. Now it’s time to master technical SEO.
You’ve proven you can solve complex problems on the content side, so now you’re ready to take on bigger challenges.
The problem is:
You’re tired of feeling insecure about what you’re saying about technical SEO
You want to stop wasting days trying to find the right answer online
You want to be able to look at the code without feeling like you’re beating your head against the wall
And all this second-guessing is taking a toll on your confidence.
Maybe you invested in some courses that made big promises but only offered surface-level value.
Actionable examples? The specific scenarios you face every day on the job? They didn’t address any of those.
Instead, they left you with more questions than answers—still searching for a solution.
If this sounds like you —Tech SEO Pro is the ultimate accelerator for mastering technical SEO.
⭐ Finally, the technical SEO resource you deserve:
✔️ Well-structured
✔️ Comprehensive
✔️ Practical
✔️ Advanced
✔️ In-depth
✔️ Backed up by real technical SEO experiments
✔️ Worth its price
Are you ready to level up your technical SEO skills, gain more confidence, and increase your income?
★★★★★
“Even if you think you know everything about technical SEO, you’re bound to learn something new — whether it’s a tool, a concept, or just a refresher on something old.
After the Tech SEO Pro course I have improved my recommendations for schema markup updates and soon we will have pagination implemented on the website.”
— Alicia Sandino 🇺🇸 · SEO Specialist · Linkedin
★★★★★
“This Tech SEO Pro course completely changed the way I do technical SEO in less than a week.
When I finished the course, I started applying what I had learned. For example, my weak point was conducting technical SEO audits, especially for large e-commerce sites. I didn’t know how to do them correctly, meaning methodically and quickly.
By following Kristina’s advice and recommendations, I got to work. I began achieving results for my clients and charging for my audits the price I wanted because I provided real added value. I just needed to follow Kristina’s process and conduct more SEO audits.”
— Claude Magne 🇫🇷 · Freelance SEO · Linkedin
★★★★★
“I work in-house. Initially my technical SEO recommendations were not catered by developers.
But after taking Tech SEO Pro course, my reporting is so clear and to the point that developers are now my friends and they give priority to my technical SEO tickets than other development issues.”
— Ammad Ur Rehman 🇬🇧 · Web & SEO Executive · Linkedin
★★★★★
“With knowledge I gained from the Tech SEO Pro course, I was able to fully step into my new role focused in SEO. Previously, I focused on content creation, product photography, and brand marketing, so the switch was very daunting!
After taking the course, I feel confident communicating with our web dev and c-suite about tech SEO initiatives for our enterprise eCommerce business.
I received a 3% salary increase, in addition to increased flexibility as a result of my SEO efforts. It really feels like I’m more trusted within the organization.”
— Kellie Schudel 🇺🇸 · Technical SEO Associate at Burkett Restaurant Equipment & Supplies · Linkedin
Isn’t it time you became a pro at technical SEO?
So you can SHOW UP like the expert you are and solve complex problems for your company or client without needing to learn code to do it.
So you can confidently describe your SEO recommendations to a developer and clearly explain why that should be the priority based on the business goal.
At this point in your career, you probably feel like you should know all this already…
Technical SEO shouldn’t be this mythical thing that confuses you and makes you second-guess your skills and knowledge.
“I’m not sure/I don’t know” shouldn’t be the thing most frequently uttered from your lips.
The constant doubting and second-guessing should be replaced with confident strategies and recommendations that position you as the expert you are—leading to salary increases, job promotions, and greater freelance opportunities.
★★★★★
“I definitely recommend this course! It’s very thorough and easy to understand, and it covers pretty much everything you need to know. I now have a better understanding of what to prioritize and how to find relevant issues.”
— Jeff DeBoer 🇺🇸 · Local SEO Specialist · Linkedin
3 Things you need to understand right now if you want to master technical SEO, boost your confidence, and increase your earning potential as an SEO Pro:
1. No one is born a technical SEO Pro
There’s no sugarcoating it. Technical SEO is complex, which can sometimes lead to overwhelm if you’re trying to understand it on your own.
But you don’t need to have 10 years of experience in order to learn and master technical SEO.
Tech SEO Pro was designed to develop your technical SEO superpower.
With so many websites and Youtube videos offering different opinions on how to do the same thing, it’s easy to just put it off and say, “Maybe I’ll try tomorrow.”
But we all know tomorrow never comes.
A comprehensive course like Tech SEO Pro makes it easier to understand topics with a step-by-step framework.
2. You don’t need to be a dev or coder
It’s easy to get tripped up by jargon, like “canonical tags”, “crawling”, “page experience and core web vitals”, and “server configuration.”
Plus, many people in the industry say you need to learn HTML, CSS, Javascript… and now Python (!) to be a good technical SEO.
But that’s simply not true.
Tech SEO Pro makes it easier to tackle complex projects and answer difficult questions.
Question like…
How do you prioritize your findings after you do a crawl?
How do you know what actions will actually move the needle?
When you’re not a developer, it can be scary to look at code and decide on a course of action. Tech SEO Pro was designed to give you the confidence to make these technical decisions.
3. All those random Google searches aren’t taking you closer to your goal
When faced with a technical SEO challenge, running to Google or asking a boss or colleague may seem like a logical option.
So you end up spending hours watching YouTube videos, reading Twitter threads, talking to colleagues, and reading forums.
The result is always more confusion than answers.
It’s time-consuming and frustrating.
And even if you do get an answer, you still don’t know the WHY or HOW behind a solution. So if it happens again—and it always does—you’re right back at square one where you started.
A structured approach to learning technical SEO will set you up for success by answering all your big questions, teaching you how to think technically, and providing clear explanations supported by practical examples and downloadable resources.
★★★★★
Julie-Anne Galloway 🇬🇧 · Tech SEO Pro student · Linkedin
Before joining Tech SEO Pro:
Like most SEOs I have been self-taught but only really felt my knowledge was theoretical and I didn’t have a lot of confidence in it. I also knew that most of my knowledge was on-page SEO and I didn’t have much in the way of technical knowledge.
After the course:
This course has really helped me to solidify some of my knowledge whilst giving me real actionable insights at my job. The bite-size videos has really helped me to fit in lessons around my job whilst they also held my attention (I have ADHD so this is big for me).
The TSP course has really helped me to communicate better with the web developers when encountering problems and discussing potential fixes.
★★★★★
Milan Stoyakov 🇷🇸 · SEO freelancer
Before joining Tech SEO Pro:
I wasn’t confident in my ability to provide SEO recommendations. I was always unsure if what I was saying was a good recommendation and how such recommendation was going to impact a website.
After the course:
Kristina’s experience and knowledge explain technical SEO concepts so well, so that I now feel confident in my ability to provide SEO recommendations.
For example, I recently found that one website was not rendering anything when JS was disabled, couldn’t have known that without your outstanding JavaScript module.
I have been doing SEO for 5 years professionally and I can say I have learned a lot from this course.
★★★★★
Jenny Hanna · Website & SEO Associate
Before joining Tech SEO Pro:
I had little knowledge and no confidence in technical SEO while being in charge of SEO for a huge website.
After the course:
My confidence in heading up the SEO for our (huge) website has grown immensely, which my superiors and colleagues have noticed. I have improved our Google rankings across the board.
I am now able to run a comprehensive SEO audit of our website before we complete a redesign and migration and will be able to identify any major issues post-migration efficiently.
I received a special recognition bonus $$ for my SEO work.
It is so much easier to learn from this well-structured course than from blogs or on-the-job training. If you want a comprehensive understanding of technical SEO, this course is all you need.
★★★★★
Jack · Tech SEO Pro student
Before joining Tech SEO Pro:
I was unconfident with most of technical SEO and I just started a new job working as an SEO specialist for a large car sales company.
After the course:
I have already spotted a few issues with my employers website, most notably the pagination was not set up correctly and some canonicals were going to the wrong web pages.
Tech SEO course is very thorough in detail yet easy to understand and it’s generally been one of the best courses I’ve ever purchased. Kristina is a fantastic teacher and has incredibly helpful guides as well as actionable tasks to help elevate your technical SEO skills to an expert level.
The good news is…
Becoming a Skilled Technical SEO Is Easier (and More Critical) Than Ever
If you’ve made it this far, you ALREADY know that mastering technical SEO is critical to your success as a pro in your field.
But maybe you didn’t know that by understanding my 3 fundamental pillars of technical SEO, you will also have the confidence to:
- Explain and justify your SEO recommendations so key stakeholders and developers will listen to you and take you seriously
- Apply to SEO jobs that require technical SEO skills
- Grow your business and offer technical SEO audit services
- Handle website pages and choose the right approach for your specific scenario in just 1 minute
- Become a trusted SEO Pro who understands how to prioritize SEO fixes based on the business needs
YES, these outcomes are totally within reach for you (whether you’re in your first few years or you’ve been an SEO for over 5 years).
… but they DO depend on taking a straight-line, step-by-step approach.
One that uses only the most current, proven technical SEO strategies while avoiding the endless maze of googling and guessing that constantly kills your confidence.
★★★★★
“Tech SEO Pro is everything I hoped it would be and more. I wish I could have begun my SEO education with this course. It covers everything you need to know to make sure a website is functioning properly, and understood by Google. This course is an invaluable investment in my career. I can’t recommend it highly enough.”
— Sarah Lea 🇺🇸 · SEO Specialist · Linkedin
Introducing
Tech SEO Pro
Tech SEO Pro is the first technical SEO program designed by an experienced woman SEO to help SEOs become confident in their technical skills.
It’s built not only for experienced SEOs…
But for founders, digital marketers, and business owners who want to understand and finally get a firm grasp on technical SEO to better serve their brand or clients.
★★★★★
“Kristina breaks down all the topics in a practical and easy to digest manner. Seeing real examples with real processes is what I needed.”
— Ryan Shirazi 🇨🇦 · SEO Strategist · Linkedin
✔ Tech SEO Pro Templates and Checklists
With these templates and checklists, you’ll never have to start from scratch when working on a project.
✔ Bonus guest speaker sessions
Learn about page speed optimization from a developer’s perspective and discover the right way to structure the <head> section of a page for SEO and page speed optimization.
✔ Certificate of Completion
Show off your skills and demonstrate your expertise. Feel free to add it to your Linkedin Profile or your CV!
![Tech SEO Pro course testimonial: "I couldn't imagine the number of hours I'm saving. I would have to spend year [without Technical SEO Pro course]"](https://techseo.pro/wp-content/uploads/2023/02/tech-seo-pro-website-migrations-seo-testimonial-min.png)
★★★★★
“The organization of the technical SEO skills in this course makes it worth it since it’s a massive time saver.
Tech SEO is so confusing and annoying to learn if you try to pick it up from a lot of places but the fact that this course is a guided learning makes it worth it.”
— David Begazo 🇺🇸 · SEO Specialist and Owner at PRismatic SEO · Linkedin
★★★★★
“After taking Tech SEO Pro, I am much better able to communicate with any SEO agency that performs technical SEO on a client’s website or to perform an initial technical SEO assessment of the website myself.
This course is a very good investment in education if you plan to work in SEO and digital marketing.”
— Barbara 🇱🇻 · Business Development, SEO
★★★★★
“I always felt daunted to do technical SEO because I felt like I didn’t have in-depth developer knowledge. But after taking the course, I have the confidence to take on technical audits and communicating fixes with our developers. We were able to improve the technical infrastructure of our website.
This course has helped me develop into a well-rounded SEO professional. Previously, my focus was primarily on content and link building. Now, I can address all aspects of SEO, making me an excellent candidate for in-house roles.”
— Dana Vogel 🇩🇪 · SEO Manager at Framer · Linkedin
Future-proof your career
Join the top 1% of the SEO industry professionals who are good at technical SEO:
Join Our International Community of Tech SEO Pros
If you don’t see your country, can we add your flag next?
★★★★★
Antanina Severdiajeva 🇦🇪 · Tech SEO Pro student · Linkedin
The mains struggles before joining Tech SEO Pro:
Understanding how Google crawl works, and how JS affect the website
After the course:
The course explains everything! Kristina is amazing teacher which mixes theory with practical example for an easy understanding.
If you have ever think of learning Tech SEO – this is the course! Sign up now and gear up as you’ll learn so much. Thanks for the knowledge, Kristina.
★★★★★
Dorit Sasson 🇺🇸 · SEO consultant and strategist · Linkedin
“Before taking Tech SEO Pro, I lacked confidence in learning technical SEO concepts. I was intimidated and scared because I thought the course would require a tough technical mindset and skillset that I couldn’t overcome.
I was wrong!
After the course, I gained not only confidence in my ability to grasp the technical part of SEO but I was able to apply all the skills to the client’s website and brought many of these issues I was seeing to our teams AND stakeholder meetings. It showed me the scope and a full potential of the technical SEO work that’s needed.”
★★★★★
Alex Lazarchuk 🇩🇪 · SEO Manager at YOYABA · Linkedin
“Trusting Kristina’s expertise and authority, I knew there will be no nonsense. Some parts are simply mind-blowing technical for me.
I definitely noted that now it’s easier for me to talk to devs, prioritise and describe tasks. And I learned how to use Chrome dev tools more efficiently, that’s a break-through for me, as before I didn’t know how to look at the data there.
The important thing for me personally is that Tech SEO Pro became my big motivator in a decision to focus on SEO only.”
Course details
What’s inside
Tech SEO Pro
Module 1: Welcome
This module will set you up for success by setting expectations and walking you through how to make the most of the course.
⚡️ Instant access · ⏱️ 5 min · ✅ Included in Core & Premium Packages
Videos included:
- Your Success in the Course
You’ll:
- Understand the structure of the course
- Understand how to get the most out of it
- Discover a community of like-minded SEOs
Module 2: Falling in Love with Technical SEO
In Module 2, you’ll start realizing that Technical SEO is not this complicated thing to be feared.
From this new place of clarity, you’ll be empowered to start thinking about your role as an SEO in an entirely new way. You’ll also gain immediate insight as to HOW your role as a Technical SEO contributes to a website’s performance in search engine results.
⚡️ Instant access · ⏱️ 13 min · ✅ Included in Core & Premium Packages
From this new place of clarity, you’ll be empowered to start thinking about your role as an SEO in an entirely new way. You’ll also gain immediate insight as to HOW your role as a Technical SEO contributes to a website’s performance in search engine results.
Videos included:
- Technical SEO vs Content SEO
- 3 pillars of Technical SEO – Preview for free
You’ll:
- Identify the fundamental difference between on-page and Technical SEO
- Understand and implement the ultimate framework that covers the 3 pillars of technical SEO
- Become immediately aware of the power you have over a website’s ranking as a technical SEO
Module 3: How Google Works
Module 3 will take you leaps and bounds ahead of most SEOs who can’t explain crawling, indexing, rendering, and ranking with this comprehensive look at Google search.
⚡️ Instant access · ⏱️ 1 hr 32 min · ✅ Included in Core & Premium Packages
Videos included:
- What happens before a page can rank: 5 stages you must know – Preview for free
- Crawling: robots.txt
- Bonus: Unexpected Results of My Google Crawling Experiment
- Indexing: meta robots index, noindex
You’ll:
- Get a full picture of all the stages a page goes through before it appears in the search results
- Be able to stay away from the common mistakes most SEOs make when they try to control crawling and indexing
- See the unexpected results of my SEO experiment with page indexing
Module 4: Controlling Crawling and Indexing of a Website Like a Pro
This module will set you up to identify, understand, and resolve indexing issues. My ultimate guide on handling any page on a website will help you understand how to approach a page in different situations—Do you leave it as is? Redirect it? Noindex? Set up a canonical?
The guide includes a perfect mindmap that will lead you to the right answer depending on your specific scenario.
⚡️ Instant access · ⏱️ 3 hr 12 min · ✅ Included in Core & Premium Packages
The guide includes a perfect mindmap that will lead you to the right answer depending on your specific scenario.
Videos included:
- How to check if a page is indexed and how to get a page indexed quickly
- 3 Types of canonical tags and their purpose
- Why did Google choose a different canonical tag?
- Using HTTP status codes for the win – Preview for free
- Redirects and redirect chains (how to use + bad examples)
- Setting up redirects (via plugins, cPanel and .htaccess)
- How to use cURL for HTTP Requests
- How to fix duplicate content issues (common + eCommerce examples) – Preview for free
- The ultimate guide to handling website pages
- Sitemap.xml
You’ll:
- Understand how Google chooses canonical pages and how you can influence that (hint: it’s not only about canonical tags)
- Discover 5 possible reasons why Google chooses the wrong canonical tags on your website
- You’ll learn everything you need to know about HTTP status codes (and the best analogy for them), redirect chains, duplicate content and so much more!
- Know how to fix duplicate content issues, including eCommerce-specific ones
Module 5: Internal Linking: the Devil is In the Detail
In this module, we’ll go over the fundamentals of internal linking. I’ll share 7 actionable ways to analyze and improve internal links that you can start using right away.
⚡️ Instant access · ⏱️ 3 hr · ✅ Included in Core & Premium Packages
Videos included:
- URL structure: what works and what doesn’t
- How to approach URLs with parameters
- What makes a perfect website structure
- Everything you need to know about internal linking – Preview for free
- Actionable ways to improve internal links
- Internal linking at scale
- Pagination: how to handle it the right way
You’ll:
- Learn all secrets of creating a winning URL structure (including one thing that 99% of SEOs don’t know)
- Understand how to handle URLs with parameters (heads up: it’s not always straightforward)
- Know how to build the right website structure and 1 of the most important things that should drive your decisions
- Learn the answers to the most discussed topic: Buttons vs. Links
- Learn how to set up internal linking at scale
- Understand how to set up pagination the right way
- Learn the best ways to use faceted navigation for eCommerce websites
Module 6: Page Experience from a Technical Point of View
This is where we start diving into the technical elements of SEO and consider how those elements impact the user’s on-page experience.
⚡️ Instant access · ⏱️ 1 hr 22 min · ✅ Included in Premium Package
Videos included:
- SSL, HTTPS and security
- Mobile-friendliness
- Valid HTML Page Structure – Preview for free
- Structured data: important things you need to know
- The best ways to implement structured data manually and at scale
You’ll:
- Understand what Secure Sockets Layer is and how it’s related to SEO
- Learn unexpected things about mobile-friendliness
- Understand what valid page structure is and how to make it work for SEO
- Know what tags should never ever be found in the <head> section
- Get my simple process to implement structured data
Module 7:
Advanced Page Speed Optimization
We’ll take improving the loading time of web pages a step further in this module. We’ll talk about how to analyze and improve page speed from an SEO perspective.
Plus 2 bonus sessions from Guest Speaker — Erwin Hofman
⚡️ Instant access · ⏱️ 4 hr 12 min · ✅ Included in Premium Package
Videos included:
- Core Web Vitals: facts and secrets – Preview for free
- Analyze Core Web Vitals like a pro
- Advanced page speed optimization
- How to approach page speed optimization as an SEO
- How browsers work – Preview for free
- PageSpeed Optimization from a developer’s perspective – a bonus session with Erwin Hofman
- INP: a new metric you will know better than most developers – a bonus session with Erwin Hofman
You’ll:
- Understand CVW and the 2 ways they are measured
- Learn secrets about your Core Web Vitals scores
- Get all tools you need to properly analyze page speed
- Learn how to provide meaningful page speed recommendations
- Understand the right way to approach CWV optimization efficiently
- Get the ultimate scheme for page speed improvements that will save you time
- Learn how browsers work and what you can do to optimize critical rendering path
Module 8:
Javascript SEO
In this module, we’ll dive even further into the more technical aspect of SEO by looking at Javascript. We’ll break down some key elements to look out for so you’re never confused and I’ll share a 3-step framework to help you master Javascript debugging.
⚡️ Instant access · ⏱️ 1 hr 27 min · ✅ Included in Premium Package
Videos included:
- Google rendering. Client-side rendering vs server-side rendering – Preview for free
- Source code vs rendered HTML: how to check it the right way
- JavaScript SEO issues: examples and explanations
- SEO-friendly JavaScript: best practices
- Using Screaming Frog for JS debugging
- 3 steps to debug JavaScript issues and win
- Debugging a NextJS website + infinite scroll
- Debugging an eCommerce website
- Debugging link blocks on a website
- Debugging a pop-up and content in tabs
- Bonus video: Lazy Loading debugging on Search Central Live
You’ll:
- Understand how Google renders websites (and why it’s different from how browsers do it)
- Learn why JavaScript can be tricky and what SEO issues it can cause
- Understand the difference between client-side and server-side rendering
- Learn the 3-step framework of JavaScript debugging (so you’ll know exactly how to do it in different settings and with any frameworks)
- Know how to make sure the JavaScript used on a website is SEO-friendly
★★★★★
“JavaScript rendering is by far the best module and it has helped me to better understand how to test it.”
— Sergio · Senior SEO specialist
★★★★★
Giovanni D’Anna 🇮🇹 · Tech SEO Pro student · Linkedin
I had no idea where to start when it was about JavaScript, and finding information online on random sites was just adding more confusion in my brains.
Now I feel I can debug every damn site <3
I’m basically revolutioning the site I work for, the boss is shocked by the amount of things that I found out in the last weeks, and a promotion is just around the corner thanks to YOU Kristina!!
Module 9:
Technical SEO Website Audit
You’ll walk away from this module with all the skills to conduct an efficient technical SEO audit, including what pitfalls to look out for, as well as how to diagnose them and make recommendations.
⚡️ Instant access · ⏱️ 53 min · ✅ Included in Premium Package
Videos included:
- The technical SEO audit checklist
- How to not get overwhelmed (even if you audit a website with millions of pages) – Preview for free
- Importance of a manual check (and how not to fall into the rabbit hole)
- Technical SEO Audit template: putting everything together
You’ll:
- Get an ultimate checklist for a technical SEO audit with reference to the course lessons
- Learn a secret that will help you to simplify your auditing process and not get overwhelmed (even by websites with millions and millions of pages)
- Get an audit template that you can use for your clients
Module 10:
Prioritizing technical SEO recommendations
When multiple issues pop up in your audit, you will quickly learn that not everything can be tackled at once. This final module in this course will set you up for success as a technical SEO expert by teaching you how to prioritize SEO issues.
⚡️ Instant access · ⏱️ 11 min · ✅ Included in Premium Package
Videos included:
- An ultimate framework for prioritizing your technical SEO recommendations – Preview for free
You’ll:
- Discover how to prioritize SEO issues so that you can provide the right recommendations at the right time
- Understand the thing you need to consider to prioritize your recommendations
- Get an ultimate framework for prioritizing technical SEO issues
Module 11: Your Technical SEO certification
After completing the Tech SEO Pro course, you’ll get a certificate to prove that. You can add it to LinkedIn and/or your CV!
★★★★★
“I have done a good few SEO courses over time. What stands out with Kristina is that she is not only the “Expert” in the area but she can also “Teach”. There is huge difference in being the best/ expert and being able to teach someone what you know.
The Tech SEO Pro course has a structure and caters to beginners, intermediate and even advanced level learning. I like that she adds new chapters to modules. Even after a year of doing the Tech SEO course, if ever I am in doubt of any particular aspect of tech SEO, I will go back to the course to review it.”
— Rumenigo Fernandes 🇮🇪 · SEO Project Manager at Granite Digital · Linkedin
Module 12:
Working with Headless CMS Successfully
Guest speaker – Sam Torres
⚡️ Instant access · ⏱️ 52 min · ✅ Included in Premium Package
Videos included:
- SEO for Headless CMS
- Ultimate Pointers for Configuring SEO for a Headless CMS
- Working on a headless CMS-powered website
You’ll:
- Understand the key differences between a traditional and a headless CMS
- Learn to build SEO requirements for configuring a headless CMS
- Know how to audit and document your findings when you inherit a website with a headless CMS
Module 13:
Technical SEO for News Websites
Guest speaker – Barry Adams
⚡️ Instant access · ⏱️ 40 min · ✅ Included in Premium Package
Videos included:
- Technical SEO for News Websites
You’ll:
- Understand how URL changes affect content freshness
- Learn the optimal rate for refresh vs discovery in crawl stats
- Get AI Overviews and their impact on news websites
- Learn best practices for including embeddable content in news articles
Bonus sessions from the best guest speakers
Bonus 1 · Module 7
PageSpeed Optimization from a developer’s perspective + INP deep dive w/ Erwin Hofman
⚡️ Instant access • ⏱️ 2 hr 54 min
Cool things you’ll learn:
- The right way to structure the <head> section for SEO and page speed optimization
- A curious thing about using @import
- What is the first thing you need to consider when optimizing a website for speed
- Why field and lab test scores might be very different
- Caching URLs with parameters
- Everything you need to know about the recent change from FID to INP
- Why delaying all JavaScript loading is not the best approach
Bonus 2 · Module 12
Working with Headless CMS Successfully w/ Sam Torres
⚡️ Instant access • ⏱️ 52 min
Cool things you’ll learn:
- What is a headless CMS?
- Core differences between the traditional and headless CMS
- The biggest pros & cons of using headless CMS
- The most important things and secrets to consider while building requirements for a headless CMS
- Top tips for success in building a headless CMS from scratch
- What to audit in a headless CMS website
- The best way to document the finding about your inherited headless CMS website
Bonus 3 · Module 13
Technical SEO for News Websites w/ Barry Adams
⚡️ Instant access • ⏱️ 40 min
Cool things you’ll learn:
- How URL changes affect content freshness
- The optimal rate for refresh vs discovery in crawl stats
- How to handle pagination for news websites
- How to make sure Google sees the content behind paywalls
- AI Overviews and their impact on news websites
- Best practices for including embeddable content in news articles
Join Tech SEO Pro and get access to a proven framework for identifying and resolving complex technical SEO challenges for all kinds of websites.
800+
students
49%
female students
13
modules
66.5+
lessons
What students are saying about Tech SEO Pro
We’re trusted by smart folks from top companies
The best thing about Tech SEO Pro is that you don’t have to wait months or years before you start seeing the results of your efforts.
Struggling with a Javascript issue? Use the strategies and framework inside the course to troubleshoot and resolve it so you can impress your boss, your team, or your client.
Need to conduct an SEO website audit for a client? Use the ultimate checklist for a technical SEO audit and the audit template and see if you can make Tech SEO Pro pay for itself with a single project.
Have an underperforming web page? You get the idea.
As long as you’re currently working in SEO, chances are you’ll have DOZENS of opportunities over the next couple of months to 2x, 5x, or 10x your investment inside Tech SEO Pro.
Kristina Azarenko — Tech SEO Pro Author
Meet your Technical SEO coach
I’m Kristina Azarenko — an International speaker, experienced SEO, LinkedIn Learning instructor and creator of unique methodology helping people to learn technical SEO.
As seen on:
I’ve spent the last 10+ years in the world of SEO.
I’ve:
→ Conducted website audits
→ Managed website migrations
→ Implemented redirects, canonicals, meta robots tags…
→ Created SEO documentation for custom websites
→ Developed technical SEO frameworks for a content management system empowering hundreds of websites
And I’ve done it all without writing a single line of “code”.
I developed the “TSP Method” as a more effective way for SEOs like you to gain confidence in your technical SEO skills so you can be fully prepared for any job interview or technical SEO project.
I was not born with technical SEO these skills and I don’t have a web development or coding background.
I’m like you—I just started earlier.
I love technical SEO, and I’ll show you how to master it so you can feel more confident to take on complex projects.
Tech SEO Pro Guest Speakers
Erwin Hofman
A web performance consultant at RUMvision, Google Developer Expert, “the page speed guy”.
Module 7
Sam Torres
An absolute tech SEO wizard and Chief Digital Officer at The Gray Dot Company.
Module 12
Barry Adams
Independent SEO Consultant for News Publishers. Co-Founder of the News & Editorial SEO Summit.
Module 13
★★★★★
“It’s the 2nd Kristina’s course that I took. I knew I can trust her expertise and get the necessary support throughout the course duration. It’s a great place to learn regardless of your knowledge level. Loved it! Now I am a real nerd :D”
— Oleksandra Lazarchuk 🇩🇪 · Project & SEO Manager · Linkedin
Questions your fellow SEOs, founders, and marketers asked before saying “yes” to Tech SEO Pro
1. I want to do this, but I already have sooo much on my plate. How much time is this going to take?
I hear you 🙂
I’ve also struggled to squeeze everything into the limited 24 hours available—client projects, speaking engagements, personal life, and felt like it wasn’t possible…
But here’s the thing… become a technical SEO expert so you can increase your confidence, land that promotion, and command premium prices for your services will take dedicated time and commitment of at least x-y hours per week.
And that’s only impossible if you decide it is.
If you know right now that your current way of doing things (hello endless Googling and YouTube video binges) is unsustainable, then I insist that you find a way to block off the time.
On my end, I PROMISE to set you up for success by only sharing valuable and useful information—no fluff or random rambling.
2. I’ve read dozens of books and blogs and watched many Youtube videos on technical SEO. How is this any different?
So have I, and I have nothing against them.
There are 2 things that I always hear from my students about my course:
• I explain complex things easily so that they understand them
• The course is super practical
Most courses fail to tie theory to real life.
But my mission with Tech SEO Pro is extremely focused and outcome-based: Become a competent and confident technical SEO expert so you can take on complex projects and command premium prices for your services.
I teach real-life examples and add theory so that you learn how to find solutions in any situation.
If there were a university program on technical SEO, that would be Tech SEO Pro.
And one more thing I’d add – Tech SEO Pro is the first course on technical SEO I know created by a female, and we have 49% of female students inside (which I love)!
3. I’m not a dev or a programmer. Are you sure I can learn this?
Absolutely! There’s no need to be a developer or be able to code to become a successful technical SEO. After all, everybody should be responsible for their part of the job.
You just need to know enough about the technical aspects such as crawling, indexing, and JavaScript influence as well as how browsers work and how JS and CSS influence page speed.
And you’ll learn all of that in the Tech SEO Pro course!
4. Can you remind me of what I’m getting when I enroll today?
You will learn everything you need to know to THINK like a technical SEO so that you can own your knowledge and confidently make recommendations and solve problems in different situations.
You will also learn how to provide SEO recommendations and prioritize them so that they get implemented.
Tech SEO Pro · Core
One Easy Payment
$497 $297
Instant access to
5 out of 13 modules
Payment is processed and secured by Stripe and PayPal by 128bit SSL encrypted payment.
What’s included:
- 5 out of 13 Tech SEO Pro modules
- Checklists and templates
- Certificate of completion
- Lifetime access
- Future updates for free
- Valid for 1 user
MOST POPULAR
Tech SEO Pro · Premium
One Easy Payment
$997 $697
Instant access to
all 13 modules + bonuses
Payment is processed and secured by Stripe and PayPal by 128bit SSL encrypted payment.
What’s included:
- All 13 Tech SEO Pro modules
- A detailed technical SEO audit checklist
- Prioritization framework for tech SEO issues
- Checklists and templates
- Certificate of completion
- Lifetime access
- Future updates for free
- Valid for 1 user
Tech SEO Pro · Premium
3 Monthly Payments
$997 $247/mo
Instant access to
all 13 modules + bonuses
Payment is processed and secured by Stripe and PayPal by 128bit SSL encrypted payment.
What’s included:
- All 13 Tech SEO Pro modules
- A detailed technical SEO audit checklist
- Prioritization framework for tech SEO issues
- Checklists and templates
- Certificate of completion
- Lifetime access
- Future updates for free
- Valid for 1 user
Are you an agency and want multiple transferable licenses for your team? Contact us for a custom plan.
★★★★★
“Take this course! It’s perfect for someone feeling a little on the “imposter” syndrome side. After being in digital marketing for 7+ years, tech SEO was not my focus, and I lost touch with the industry and best practices. This is perfect to learn and review things I needed to be a better tech SEO!”
— Alexis Andrade 🇺🇸 · SEO Specialist at Overdose · Linkedin
★★★★★
“I 100% recommend it. Easily the best tech SEO course on the market whether you’re a beginner or have some advanced knowledge. You will learn a ton!”
— Peter Rota 🇺🇸 · Senior Technical SEO Manager at HUB International · Linkedin
★★★★★
“The modules are so thorough, detailed and well-explained that I know I’ll walk away with even more confidence by the end. I’ve already taken away some new ideas for my various workflows (ex: tips for using Google Search Console). I know these modules are going to be a valuable resource for me going forward; for example, I’ve already re-watched the crawling/rendering/indexing video (house photographer example) because it is so helpful.”
— Hayley Lemmons 🇺🇸 · SEO Senior Analyst at U.S. News · Linkedin
Lore Defruyt 🇿🇦 · Linkedin
SEO Specialist at Somebody Digital
★★★★★
Lore Defruyt uses the storytelling from the course to explain her recommendations to her clients
★★★★★
“So far I’m super happy about your course. I really like how you explain technical things in a “storytelling way”. I particularly enjoyed the lessons about URL directories and canonical. The overall course is great and my SEO technical knowledge is getting better and better.“
— Sara Perniola 🇮🇹 · SEO specialist at Digitallysara · Linkedin
Jeanne Tan 🇵🇭 · Linkedin
Data-Driven SEO Strategist at App Crafters Inc.
★★★★★
Jeanne Tan increased her rate by 60% and became a speaker
★★★★★
“The course has already helped me with my work. I now understand even better robots.txt, canonical tags, noindex etc. What I also like about the course is that I can consult with other SEO’s. Happy that I started.”
— Leroy van den Enden 🇳🇱 · Owner at DataClicks · Linkedin
Frequently Asked Questions
What will I learn in the Tech SEO Pro course?
You will learn everything you need to know to THINK as a technical SEO so that you can own your knowledge and confidently rely on them in different situations.
You will also learn how to provide SEO recommendations and prioritize them so that they get implemented.
How is Tech SEO Pro different from other SEO courses out there?
There are 2 things that I always hear from my students about my course:
- I explain complex things easily so that they understand them
- The course is super practical
That’s exactly what I love and am proud of. Most courses fail to tie theory to real life. I, on the other hand, teach real life examples and add theory so that students can find solutions in different situations themselves. If there were a university program on technical SEO, that would be Tech SEO Pro.
And one more thing I’d add – Tech SEO Pro is the first course on technical SEO I know created by a female, and we have 49% of female students inside (which I love!).
What are the course topics?
Check out the details on each of the 13 modules here!
Do I need to have a developer background to become a technical SEO?
Absolutely not! There’s no need to be a developer to be able to code to become a successful technical SEO. After all, everybody should be responsible for their part of the job.
You just need to know enough about such technical aspects as crawling, indexing, and JavaScript influence as well as how browsers work and how JS and CSS influence page speed. The great news – you’ll learn all of it in the Tech SEO Pro course.
Are course lessons pre-recorded?
Yes!
Once you join Tech SEO Pro, you’ll get instant access to all the lessons inside the course.
It’s very convenient as you can go through your course and complete homework at your own pace. There’s no need to worry that you’ll miss anything.
Can my company cover the expenses?
Absolutely yes!
In fact, many students are reimbursed as we’re trusted by many great companies around the world.
Please talk to your boss and/or the accounting department.
Will I get an invoice after I join Tech SEO Pro?
Of course!
After the payment, you’ll get a confirmation email and an official invoice from MarketingSyrup.
You can even have your company’s name to be included (during the checkout or afterwards) for accounting purposes.
Here’s an example of our invoice:
Is the Tech SEO Pro course focused on any particular content management system?
No, the course is universal. The knowledge that you will get can be applied in any setting.
The Tech SEO Pro course gives you an understanding of how tech SEO works and how you can use its tools to help websites to rank.
I intentionally don’t center my course around any specific platform. Because once you have the right knowledge, it’s on you to go and adjust it to Shopify, WordPress, etc.
My goal is to help people think as tech SEOs, not give them a sequence of buttons they should click.
After all, each CMS has documentation, support, etc. And their SEO capabilities are changing all the time (take Shopify or Wix as examples). So creating up-to-date tutorials for each CMS would take a lifetime… and nobody will end up watching 200 hours of videos.
How long does it take to go through Tech SEO Pro?
The course length is 18+ hours.
Plus, you’d want to complete your homework.
So it’s safe to say you’d need at least 20 hours to finish Tech SEO Pro.
Since you’ll be doing it at your own pace, you can choose the best times that work for you.
What about AI? Will Tech SEO Pro be still relevant with Google new search experience with generative AI
The short answer is: yes!
The main goal of technical SEO is to get the right pages crawled and indexed by the search bots so that these pages can rank in the search results.
What do we know about the new generative search experience?
The new results highlight:
- A quick answer
- Links to the sources
- Links to more results
So Google WILL link to other websites from the search results.
In order to link to a page in the search results (=rank a page), Google needs to crawl and index it.
That’s exactly what you as a technical SEO will help websites with.
So the importance of technical SEO in the era of generative AI is still high (if not higher).
And one more thing: Tech SEO Pro is updated every time a major change happens. And after you join, you get all updates for free. So you can rest assured you’ll have access to the most up-do-date training.
What if I don’t have much time to spend on it right now?
That’s understandable, we all have long to-do lists and commitments.
The Course is recorded and consists of bite-sized lessons you can watch when you have time. Moreover, you’ll have lifetime access to it!
Are there closed captions available for all of the videos?
Yes, each video has an option to enable closed captions in English.
Is Tech SEO Pro available in other languages?
The Tech SEO Pro course is available in English only.
It’s friendly for people for whom English is a second language. We also have closed captions to help you understand the content better.
Does the course cover web migrations?
Tech SEO Pro gives you everything you need to know to become an advanced technical SEO. Website migrations is a specific case that is not covered here.
But the great news is that we have a separate course for that – SEO-Friendly Website Migrations & Redesigns that you can join right now.
Plus, when you purchase the Tech SEO Course, we are also offering a special one-time offer specifically for a SEO-Friendly Website Migrations Course.
Have a question? Send us an email and we’ll get back to you ASAP!
Still not sure?
You’re ready to become a technical SEO Pro if:
1. You’re an experienced SEO, founder, or marketer who is responsible for managing SEO for a company or for clients.
2. You’re afraid to tackle more complex SEO projects because you don’t have the knowledge or skills to do it confidently and you worry that this will get in the way of future opportunities.
3. You have a clear goal for your future as a technical SEO expert: You want to earn more, get a promotion, or take on freelance clients who have complex SEO projects, but you haven’t been able to take the next step toward the goal.
4. You have no problem investing a couple of hours per week as long as you know that every bit of energy you invest is a strategic and meaningful step forward in your career as a technical SEO expert.
5. In fact, you’re ALREADY investing time and energy doing things like reading SEO-focused newsletters and blogs, taking free training, and joining Slack groups and other forums where SEOs hang out online.
The only problem is, without a clear step-by-step framework that includes concrete examples, you’re constantly discouraged by all the conflicting information you find online, and you’re barely making progress.
6. You’ve had at least two moments in the last 2 months where you’ve had to Google your way to a solution for an SEO problem that left you feeling a little unsure of yourself and wondering if you did the right thing.
7. You’re aware of all the opportunities that will become available to you once you finally take the time to understand and master technical SEO… increased responsibility and salary increases, new roles, premium clients for your consulting services, etc.
8. You’re excited to try the TSP Method.
Even if you’ve struggled with technical SEO before, you’re excited to dive into the program
knowing that by this time tomorrow, you could have access to an easy-to-follow yet super-effective methodology for managing website pages, conducting SEO audits, and prioritizing recommendations for projects.
And finally…
9. You’re ready to give Tech SEO Pro a fair shot:
As long as you’re willing to go “all in” you’ll start reaping the benefits right away and experience tangible ROI. The quick wins and the “why didn’t I do this sooner” excitement will give you the energy and motivation to complete the program.
If you checked off at least 6 of the 9 items above, you owe it to yourself to give Tech SEO Pro a shot.